个人简介

教授简介 马京晶是北京大学国家发展研究院的管理学助理教授、木兰青年学者。她于2015年在凯洛格商学院市场营销系获取博士学位。马京晶的研究成果曾被发表在世界顶尖级学术期刊上，其中包括消费者研究杂志（Journal of Consumer Research）, 营销研究杂志（Journal of Marketing Research), 和哈佛商业评论（Harvard Business Review）。马京晶的学术成果曾被多家权威媒体报道，其中包括华尔街日报 、亚特兰大、科学美国人、当代心理学、新浪网等。 现任： 北大国发院木兰青年学者、管理学助理教授 教授课程： Marketing Research、Consumer Behavior、Marketing Management 研究手稿 . Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed Self: The Impact of Restricting Self-Expression on Brand Preferences,” Revising for resubmission at Journal of Marketing Research. Ma, Jingjing and David Gal, “He’s Just Not That into Anyone: The Impact of Sex Fantasy on Attraction,” Revising for resubmission at Psychological Science. Ma, Jingjing and Ying Wang, “The Impact of Maximizing on Variety Seeking: An Investigation in the Lab and Field across China and the U.S.” Preparing for submission at Journal of Marketing Research. Ma, Jingjing, Kent Grayson, and David Gal, “Increasing PSA Effectiveness: Two Routes from Self-Threat to Message Acceptance,” Preparing for resubmission at Journal of Marketing Research. 应邀演讲 . Shanghai Jiao Tong University, Antai College of Economics and Management, June. 2016. Renmin University, organization of Business, May. 2016. Nanjing University, Business organization, Dec. 2015. University of California Riverside, Anderson Graduate organization of Management, Nov. 2014. University of Central Florida, College of Business Administration, Oct. 2014. Peking University, National organization of Development, Oct. 2014. The University of Hong Kong, organization of Business, Oct. 2014. Nanyang Technological University, Nanyang Business organization, Oct. 2014. University of British Columbia, Sauder organization of Business, Oct. 2014. University of Florida, Warrington College of Business Administration, Sep. 2014. Fudan University, organization of Management, Aug. 2014. 学术会议讲演及论文集 . Mo, Zichuan and Jingjing Ma, “Why Are Luxury Ads So Abstract?” presented at Society for Consumer Psychology Conference, San Francisco, CA, Feb. 2017. Ma, Jingjing and David Gal, “He’s Just Not That Into Anyone: The Impact of Sex Fantasy on Attraction,” presented at Association for Consumer Research Conference, Berlin, Germany, Oct. 2016. Kelly Goldsmith, Caroline Roux, and Jingjing Ma, “When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity,” presented at Association for Consumer Research Conference, Berlin, Germany, Oct. 2016. Brough, Aaron, Jim Wilkie, Jingjing Ma, Mathew Issac, and David Gal, “It’s Not Manly Being Green: The Role of Gender Identity Maintenance in Men’s Avoidance of Environmentally-Friendly Behavior,” presented at Society for Consumer Psychology Conference, St. Pete Beach, FL, Feb. 2016. Brough, Aaron, Jim Wilkie, Jingjing Ma, Mathew Issac, and David Gal, “It’s Not Manly Being Green: The Role of Gender Identity Maintenance in Men’s Avoidance of Environmentally-Friendly Behavior,” presented at Winter Society for Judgment and Decision Making Conference, UT, Jan. 2016. Roux, Caroline, Jingjing Ma, and Goldsmith, Kelly, “When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity”, Presented at Society for Judgment and Decision Making Conference, Chicago, IL, Nov. 2015. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Impact of Usage Frequency on Lifestyle Branding”, Presented in Symposia Session—“Fashion Signals and Symbols: Beyond Conspicuous Consumption”—at Association for Consumer Research Conference, New Orleans, LA, Oct. 2015. Ma, Jingjing, Ying Wang, and Neal J. Roese, “The Impact of the Maximizing Mindset on Decision Time”, Presented at Trans-Atlantic Doctoral Conference, London Business organization, May. 2015 (Invited Presentation). Ma, Jingjing, Ying Wang, and Neal J. Roese, “The Impact of the Maximizing Mindset on Decision Time”, Presented in Competitive Paper Session—“Mind-sets and Control in Motivation”—at Association for Consumer Research Conference, Baltimore, MD, Oct. 2014 (Session Chair). Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed-Self: The Impact of Restricting Self-Expression on Brand Preferences”, Presented in Symposia Session—“And Now for Something Completely Different: The Meaning of Life”—at Society for Consumer Psychology Conference, 2014 SCP Proceeding (p.91-92), Miami, FL, Mar. 2014. Ma, Jingjing and Kent Grayson, “Failure to Compensate: Why Cross-Domain Affirmations Do Not Always Alleviate Identity Threats”, Presented in Symposia Session—“Identity Threats and Consumption: Causes, Cures, and Costs”—at Society for Consumer Psychology Conference, 2014 SCP Proceeding (p.124-125), Miami, FL, Mar. 2014. Ma, Jingjing and Neal J. Roese, “The Maximizing Mindset”, Presented in Special Session—“Comparative Thinking and Consumer Well-Being”—at Association for Consumer Research Conference, Chicago, IL, Oct. 2013 (co-chaired with Yangjie Gu). Ma, Jingjing and Neal J. Roese, “The Countability Effect: Comparative vs. Experiential Reactions to Reward Distributions”, Presented at The Haring Symposium, Indiana University, Mar. 2013 (Invited Presentation). Ma, Jingjing and Neal J. Roese, “The Maximizing Mindset”, Presented at Society for Consumer Psychology Conference, 2013 SCP Proceeding (p.250-251), San Antonio, Texas, Feb. 2013. Ma, Jingjing and Neal J. Roese, “The Countability Effect: Comparative vs. Experiential Reactions to Reward Distributions”, Presented at Society for Judgment and Decision Making Conference, Minneapolis, MN, Nov. 2012. Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed Self: The Impact of Restricting Self-Expression on Brand Preferences”, Presented at Society for Judgment and Decision Making Conference, Minneapolis, MN, Nov. 2012. Ma, Jingjing and Neal J. Roese, “The Countability Effect: Comparative vs. Experiential Reactions to Reward Distributions”, Presented in Special Session—“In Pursuit of Happiness”—at Association for Consumer Research Conference, Vancouver, BC, Canada, Oct. 2012 (co-chaired with Haiyang Yang and Neal J. Roese). Ma, Jingjing, Ryan Hamilton, and Alexander Chernev, “The Unexpressed Self: The Impact of Restricting Self-Expression on Brand Preferences”, Presented in Special Session—“Brands as A Means of Self-Expression”—at Association for Consumer Research Conference, Vancouver, BC, Canada, Oct. 2012 (Session Chair). Ma, Jingjing and Neal J. Roese, “The Effect of Countability on Satisfaction”, Presented at Society for Judgment and Decision Making Conference, Seattle, WA, Nov. 2011 (Best Student Poster Award). Ma, Jingjing and Shi Zhang, “Choosing Between American and Chinese Brands”, Presented at Association for Consumer Research Conference, San Francisco, CA, Oct. 2008. Ma, Jingjing and Shi Zhang, “On the Compatibility of Orientation, Task and Preference: The Role of Brand Information”, Presented at Association for Consumer Research Conference, Memphis, TN, Oct. 2007. 范亭亭、张黎、张实、马京晶, “产品类别风险（PCR）对品牌延伸的影响”, 在中国营销科学学会年会上宣读, 全文被收入2007JMS中国营销科学学术年会论文集[C]（p.516-530), 复旦大学管理学院, 中国, 上海, 2007. 马京晶、张黎、马欣昕, “情感主导的品牌购买意愿”, 在中国营销科学学会年会上宣读并被列入候选优秀论文, 全文被收入2006JMS中国营销科学学术年会论文专集[C]（光盘A-第四组), 武汉大学经济与管理学院, 中国, 武汉, 2006. Ma, Jingjing, Xinxin Ma, and Lee Zhang, “Affect without Cognition”, Presented at Association for Consumer Research Conference, Orlando, FL, Sep. 2006. 张黎、马京晶, “消费者对产品的消费经验、产品的文化意含与Fishbein模型”, 在中国营销科学学会年会上宣读，全文被收入2005JMS中国营销科学学术年会论文专集[C]（p.188-201), 北京大学光华管理学院, 中国, 北京, 2005. 严焱、马京晶, “企业战略和城市变迁——湖北省十堰市原有汽车工 业的定位与该市今后发展对策研究”, 在中国经济学年会上宣读, 中国, 天津, 2004. 教授观点 马京晶老师的学术论文被国际期刊Journal of Consumer Psychology（消费者心理学期刊）正式接受 2017-11-16 马京晶：环境友好是女性专属吗？ 2016-09-22 《中关村杂志》马京晶：我只喜欢研究消费者 2016-07-21